Apple has officially launched its festive sale in India, running alongside major e-commerce events from platforms like Amazon and Flipkart. The promotional period is scheduled to last for approximately one month, starting from October 11 and running through November 11. During this window, the tech giant is providing up to Rs 15,000 in instant cashback using eligible bank cards across a wide range of devices.
Alongside the seasonal discounts, Apple introduced a special edition of its wireless earphones. The Special Edition AirPods 5 feature a custom-designed rangoli engraving on their charging case and are available in limited quantities. These exclusive earbuds can be purchased through the online Apple Store, the official Apple Store app, and the six physical Apple retail locations across India.
For smartphone shoppers, the company is extending an instant cashback of Rs 7,000 on its flagship iPhone 18 Pro, iPhone 18 Pro Max, iPhone Duo, and iPhone Air models. Customers interested in the slightly older iPhone 17 and iPhone 17e can receive an instant cashback of Rs 1,000. Additionally, shoppers looking to trade in older handsets can utilize the Apple Trade In program to receive up to Rs 81,500 in exchange value toward a new purchase.
Laptop and desktop buyers will also find notable price cuts during the event. The MacBook Neo qualifies for a Rs 7,000 cashback, while the 13-inch and 15-inch MacBook Air models come with a Rs 10,000 discount. Premium shoppers looking at the 14-inch and 16-inch MacBook Pro devices can secure the maximum Rs 15,000 cashback. Desktop options include Rs 5,000 off the iMac and Mac mini, and Rs 10,000 off the Mac Studio.
Tablet and wearable lineups are also included in the promotion. The 11-inch and 13-inch iPad Air and iPad Pro models receive a Rs 5,000 instant discount, while the standard iPad and iPad mini offer Rs 3,000 in cashback. Apple Watch buyers can save Rs 6,000 on the Apple Watch Ultra 4, Rs 4,000 on the Apple Watch Series 12, and Rs 2,000 on the Apple Watch SE 3. Audio enthusiasts can also claim cashback on standalone accessories, ranging from Rs 1,000 on the AirPods 5 to Rs 2,000 on the AirPods Pro 3 and Rs 4,000 on the AirPods Max 2.
The promotional discounts are available to customers using American Express, Axis Bank, or ICICI Bank cards. Furthermore, Apple is providing no-cost EMI options for up to 12 months through most major banking institutions, giving buyers flexible payment alternatives throughout the festive shopping season.