A multilingual song produced by India Sweet House aims to unite various languages, musical genres, and cultural traditions to demonstrate how food acts as a bridge connecting people throughout India. Titled Sambhramada Ruchi Onde, the musical tribute is directed by well-known Kannada artist Sihi Kahi Chandru.
The production brings together a talented roster of vocalists including Nakul Abhyankar, Ankita Kundu, Varijashree, Fayaz Khan, and Deepti Bhat. The musical arrangement is composed by Praveen D. Rao, while the lyrics are penned by Kaviraj.
The accompanying music video features notable Kannada cinema veterans such as Srinath, Mukhya Mantri Chandru, Ravi Shankar, and Sudharani. They are joined by philanthropist and environmentalist Vidushi Revathi Kamath alongside various other regional artists.
The central theme of the song revolves around the significance of traditional sweets during festivals, weddings, and family gatherings. It portrays culinary traditions as a common thread linking diverse communities, regardless of differences in language and local customs.
The completed video has been made accessible for viewing on the official YouTube channel of India Sweet House.