New Delhi, Oct 16, 2026 14:15 ISTIndia Sweet House has introduced a multilingual song titled "Sambhramada Ruchi Onde," bringing together prominent figures from Kannada music and cinema to emphasize India's cultural diversity through the shared tradition of sweets.
The project was directed by well-known Kannada entertainer Sihi Kahi Chandru, with composition by Praveen D Rao and lyrics penned by Kaviraj. Vocal performances for the track were delivered by Nakul Abhyankar, Ankita Kundu, Varijashree, Fayaz Khan, and Deepti Bhat.
Accompanying the release is a music video featuring senior Kannada actors Srinath, Mukhya Mantri Chandru, Ravi Shankar, and Sudharani, alongside environmentalist and philanthropist Vidushi Revathi Kamath and several other personalities.
The multilingual composition highlights the role that traditional foods and confections play during weddings, festivals, and other significant milestones, demonstrating how culinary customs bridge linguistic and regional divides. The official music video is currently available for viewing on the company's YouTube platform.
Established in 2021 by founders Shwetha Rajashekar, Vishwanath Murthy, and Rajesh Mehta, India Sweet House specializes in traditional regional sweets and savory snacks. The enterprise currently operates around 60 retail locations throughout Karnataka alongside expanding operations in Hyderabad and Chennai. The latest musical release aims to convey the central message that the joy of celebration tastes the same across all of India's diverse traditions.