The disruption follows an announcement regarding a ten-rupee increase in bottle pricing as part of a reform initiative, which the government stated is refundable once empty bottles are returned. However, TASMAC employees and officials expressed dissatisfaction with the measure, resulting in outlet closures across multiple areas on the previous day.
Although operations resumed with shops reopening, massive crowds gathered to purchase liquor amid ongoing efforts to introduce online payment mechanisms and curb corruption across retail outlets.

