According to the latest study by LocalCircles, 71% of quick commerce users prefer platforms that offer the best prices or overall value, while 65% prioritise product quality.The findings suggest that consumers may switch platforms for festive purchases depending on prices, product availability and additional charges. Quick commerce apps promise to deliver festive essentials in minutes, but speed alone may not be enough to win over shoppers this Diwali.

A new survey has found that consumers care more about getting good value for money, buying quality products and avoiding extra charges than receiving their orders a few minutes earlier.According to the latest study by LocalCircles, 71% of quick commerce users prefer platforms that offer the best prices or overall value, while 65% prioritise product quality. Meanwhile, 43% want platforms that charge little or nothing extra.The findings come as shoppers increasingly turn to quick commerce apps for last-minute festive purchases, including sweets, gifts, decorations and puja essentials.AMAZON NOW LEADS FOR LAST-MINUTE FESTIVE SHOPPINGAmazon Now emerged as the most preferred platform for last-minute festive shopping, with 22% of respondents choosing it.

Blinkit followed at 19%, while Zepto secured 14% and BigBasket 12%. Swiggy Instamart was preferred by 9% of users, followed by Flipkart Minutes at 8% and JioMart Quick at 4%.

Another 12% were undecided.However, Blinkit remained the most-used platform for everyday purchases, with 31% of users choosing it, followed by Amazon Now at 25%. The findings suggest that consumers may switch platforms for festive purchases depending on prices, product availability and additional charges.EXTRA FEES REMAIN A MAJOR CONCERNFor quick commerce users, the final bill can be a bigger concern than delivery time.

The survey found that 60% of respondents said delivery, handling, small-cart or other charges often push the final amount higher than expected.Of these, 42% said this happened very often, while 18% said it happened often.This could explain why 43% of users prefer platforms with low or no additional charges. With most consumers placing relatively small orders, even modest fees can make a noticeable difference to the final bill.MOST ORDERS REMAIN BELOW RS 1,000Quick commerce continues to be largely a small-ticket shopping habit.

The survey found that 69% of users typically spend between Rs 200 and Rs 999 per order.Around 20% spend Rs 200–399, while 27% spend Rs 400–599 and 22% spend Rs 600–999. Only 16% typically spend Rs 1,000 or more.The findings indicate that consumers are using these platforms mainly for everyday essentials and smaller festive purchases rather than large shopping baskets.ZEPTO AND AMAZON NOW TOP CONSUMER RATINGSIn a separate consumer ratings exercise covering seven platforms, Amazon Now and Zepto shared the highest overall score of 27.5 out of 35.BigBasket followed with 26, while Blinkit and Flipkart Minutes scored 23.5 each.

Swiggy Instamart received 22, and JioMart Quick scored 19.5.Blinkit received the highest rating for speed, while Amazon Now and Zepto scored well on transparency of charges. BigBasket performed strongly on product exclusivity and selection.The study gathered more than 204,000 responses from quick commerce users across 130 districts.

The separate ratings exercise received 11,275 ratings.As the festive season approaches its final stretch, the findings point to a clear shift in consumer priorities: shoppers want good products at fair prices, without unpleasant surprises at checkout. For quick commerce platforms, winning festive orders may depend as much on trust and transparency as on delivery speed.- Ends