2026 remains a challenging year in the smartphone industry. Due to the ongoing memory crisis, almost all major mobile brand including Apple and Samsung, have increased their smartphone price.

Now, Lava in a fresh statement has announced that its smartphones are going to get expensive in India by up to Rs 3,000 from November 15. But there’s a difference in the approach.

Unlike increasing prices by surprise, which the majority of phone makers generally do, Lava provided a time window of around 15 days. This period could offer customers an opportunity to purchase a Lava handset at its current price.Since the festive season is going on, the Indian phone maker said in an official statement, “Consumers looking to upgrade their devices have a strong opportunity at this moment, as our products are currently available at festive prices across leading e-commerce platforms and offline retail network.” In other words, one can also avail a suitable deal at this time, further reducing the device price.

It is worth noting that while Lava has made it clear that it plans to increase its phone prices by Rs 3,000, it has yet to reveal the exact amount of the price hike.Other smartphone brands have also increased pricesSamsung has already increased prices across its latest Galaxy S26 series in India. The hike, which came into effect on September 23, ranges from Rs 15,000 to Rs 25,000, depending on the model and storage variant.

The base 256GB Galaxy S26, for instance, now costs Rs 1,02,999, up from its launch price of Rs 87,999. The 1TB Galaxy S26 Ultra has seen an even bigger increase of Rs 25,000.Apple has also launched its iPhone 18 Pro models at higher prices than their predecessors.

The iPhone 18 Pro starts at Rs 1,64,900, compared with Rs 1,34,900 for the iPhone 17 Pro, a difference of Rs 30,000. The iPhone 18 Pro Max has also become Rs 30,000 more expensive at launch.

OnePlus, meanwhile, has revised prices several times, with its August increase adding Rs 2,000 to Rs 4,000 to select models. Oppo, Vivo and Realme have also raised prices on some smartphones.- Ends