The India Today Group has expanded into premium digital fiction with the introduction of Life Tak, a mobile-first platform built specifically for short-form micro-dramas. The platform's flagship production, Raghupati Raghav Raja Ram, utilizes artificial intelligence to present a modern retelling of the classic epic Ramayana, tailored for contemporary digital audiences.
The project was officially introduced during the India Today Conclave in Mumbai. Maharashtra Chief Minister Devendra Fadnavis joined India Today Group Chairman and Editor-in-Chief Arun Puri to unveil the official teaser for the series.
Engineered specifically for smartphone users, the production features a vertical screen format and delivers concise, high-intensity storytelling across shorter episode runtimes.
Raghupati Raghav Raja Ram is currently available for streaming across Life Tak's official channels on YouTube, Facebook, and Instagram, as well as on the Aaj Tak mobile application.