Guwahati City Police have used Guns N' Roses references to promote road safety before the band's concert. The campaign is for nearly 50,000 fans expected to attend the concert.Assam Police has shared a special advisory before the Guns N' Roses concert in Guwahati. (Photos: assampolice/instagram) As thousands of fans prepare to head to Guwahati in Assam for the concert of legendary US band Guns N' Roses, the city police have found a way to make road-safety reminders sound a little more rock 'n' roll.
Their latest social media post borrows from the band's iconic look and music to get the message across.The Guwahati police along with Assam Police put together a checklist that mixes concert essentials with reminders for anyone travelling to the show on Instagram.The first few entries are all about getting the look right: aviators, leather and denim, folded bandanas and Guns N' Roses merchandise. It is the sort of outfit checklist that would fit right into the band's rock-and-roll universe.
Then comes the reality check. Fans are reminded to wear helmets, fasten their seatbelts, respect speed limits and stay away from drunk driving.
Rather than spell out every warning in the usual official language, the police have woven references to the band's songs into the message.One entry, “No Mr Brownstone Behind The Wheel”, borrows the title of the Guns N' Roses track Mr Brownstone, which explores heroin addiction. Here, the reference serves as a warning against getting behind the wheel under the influence of intoxicants.
The post also invokes frontman Axl Rose, with a quote attributed to him, before delivering its own sign-off: “It's so easy. Just ride safe.” The official Guns N' Roses account has also been tagged.See the post here:The timing is deliberate.
Guwahati is preparing to host the band at Khanapara Veterinary Ground on November 17. The performance will mark Guns N' Roses' first concert in Northeast India and is expected to bring an estimated 50,000 fans to the venue.
Concertgoers are likely to arrive from different parts of the country, making road safety an important part of the preparations around the event.For a band whose catalogue includes Sweet Child O' Mine, November Rain, Paradise City and Welcome To The Jungle, the city is gearing up for a night of familiar rock anthems. The current line-up features vocalist Axl Rose, guitarist Slash and bassist Duff McKagan.The police, meanwhile, have delivered their own message in a language fans are likely to recognise.
Dress like a rock star, sing along to the classics, but don't let the excitement take over your driving.- Ends